Trusted by:
ABOUT
A CMO who's done this before
12+ years leading marketing for growth-stage companies, now available on a fractional basis.
I’ve spent the last 12 years building and leading marketing teams for growth-stage companies, from early-stage startups to venture-backed scaleups. My focus is simple: turn marketing into a measurable driver of revenue, not a cost center.
Today I work as a fractional CMO for founders in Los Angeles who need senior leadership without the overhead of a full-time hire. I bring the same strategic rigor to every engagement, whether that’s a 90-day audit or an ongoing retainer.
12+ years in marketing leadership
Scaled 3 companies past $10M ARR
$50M+ in pipeline generated for clients
Worked with Los Angeles SaaS and D2C brands
WHO THIS IS FOR
Built for growth-stage teams
A good fit for companies ready to invest in structured marketing leadership.
Series A-C funded, or bootstrapped with meaningful, sustained revenue traction
$1M-$20M in annual revenue, with a team ready to scale, but not fully there yet
No senior marketing hire in place yet, though growth clearly calls for one soon
Ready to commit to a whole 90-day plan and see it through, not just a quick fix
SERVICES
Marketing leadership built for LA teams
From audit to execution, senior marketing support built around your growth stage.
Retainer
Ongoing
Fractional CMO Retainer
Series A-C
•
Weekly syncs
Ongoing strategic leadership across your marketing function, embedded part-time on your team. Includes channel strategy, team guidance, and monthly reporting tied to revenue.
Starting at $6,000/mo
Audit
One-time
Marketing Audit
Any stage
•
2 week turnaround
A clear-eyed review of your current marketing stack, messaging, and channel performance. You’ll walk away with a prioritized list of what to fix first and why.
Starting at $3,500
Strategy
Sprint
Go-to-Market Strategy
Pre-launch
•
4 week sprint
Positioning, messaging, and launch planning built around how your buyers actually decide. Built for teams heading into a product launch or new market.
Starting at $8,000
Brand
Sprint
Brand Positioning
Any stage
•
3 week sprint
A sharper answer to why you, not the competitor. This matters most when buyers compare multiple options. Covers positioning, messaging pillars, and a voice guide your whole team can use.
Starting at $5,500
PROCESS
How we get started
A clear path from first call to measurable results.
01
/
Book a call
A focused 30 minute call to walk through your business, goals, and current marketing setup.
02
/
Audit & strategy
A clear-eyed look at what's working, what isn't, and a 90-day growth roadmap ahead.
03
/
Execution
Embedded, hands-on support to ship the plan and strategy directly with your existing team.
04
/
Reporting
Regular check-ins and full reporting tied directly to revenue alone, not vanity metrics.
CASE STUDIES
Results, not promises
A quick look at the kind of impact this creates.
TechFlow
Nova Robotics
BrightPath Health
Cornerstone Realty
CREDENTIALS
Certified to lead marketing
Ongoing certifications that keep strategy sharp and current.
HubSpot Inbound Marketing Certified
Certified in inbound strategy, covering content, lifecycle marketing, and lead nurturing frameworks.
Exp.
Google Ads Certification
Certified across Search, Display, and Performance Max, covering campaign strategy and budget optimization.
Exp.
Google Analytics (GA4) Certified
Certified in GA4 measurement, attribution modeling, and conversion tracking setup.
Exp.
AMA Professional Certified Marketer
Recognized by the American Marketing Association for professional-level strategic marketing competency.
Exp.
Meta Certified Marketing Science Professional
Certified in Meta’s paid social measurement, attribution, and campaign optimization frameworks.
Exp.
HubSpot Marketing Software Certified
Certified in HubSpot’s marketing automation platform, covering workflows, segmentation, and reporting.
Exp.
WHAT CLIENTS SAY
Trusted by Los Angeles founders
Results, not promises. Here's what it's like to work together.
FAQS
Common questions, answered
Everything founders usually ask before booking a call.
How is this different from hiring an agency?
An agency executes campaigns. A fractional CMO sets the strategy behind those campaigns, aligns marketing with business goals, and often manages agencies and freelancers on your behalf.
What size company do you work with?
Most clients are growth-stage companies from seed through Series C, typically with some early traction but no senior marketing leadership in place yet.
How many hours a week should I expect?
Retainer engagements typically involve 10 to 15 hours a week, split between strategy sessions, team guidance, and hands-on review of campaigns and messaging.
What happens on the first call?
A 30 minute conversation about your business, current marketing setup, and goals. If it’s a fit, next steps include a proposal outlining scope and pricing.
Can I start with a smaller engagement first?
Yes. Many clients start with a Marketing Audit or a focused Sprint before moving into an ongoing retainer, so you can see the approach firsthand before committing.